Technology & saas marketing needs an approval process as well as creative work. An unchecked claim or a review reply that exposes private information can undermine trust. This is a working list of questions to check before publication.
The rules and guidelines to check against
- Digital Personal Data Protection Act, 2023 for privacy claims
- Certification claims (ISO 27001, SOC 2) only when held
- ASCI guidelines on comparative advertising
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy technology & saas brand visibly shows
- Specific use cases and customers (with permission)
- Transparent pricing or pricing logic
- Security and privacy documentation
- Real product screenshots
Common questions to review
How should a SaaS company position itself?
Lead with the use case, not the feature list: who it is for, the job it does and why it is better than the current alternative. Evidence from real customers makes positioning credible.
Can we show ISO 27001 or SOC 2 badges?
Only if the certification or report is current and covers the product described. Using badges before certification is misleading and risks enterprise deals.
A quick pre-publication check
- Your homepage explains the problem you solve for a specific user in one sentence.
- Demo requests get a relevant, scheduled response—not a generic sequence.
- Security, privacy and uptime claims are accurate and documented.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your saas product?
Marketing that understands—and demonstrates—how your product actually works. Start with diagnose the problem from ₹35,000, or take the free two-minute brand check.