A brand is not the logo. It is whether a new customer understands you, can reach you easily and trusts what they find. Answer each question honestly—“partly” counts as no.
The five universal checks
- A new visitor can tell within five seconds what you offer and who it is for.
- Your name, contact details, hours and services match on your website, Google profile and social pages.
- Every enquiry—call, WhatsApp or form—has a named owner and gets a reply the same working day.
- You know how many enquiries became customers last month.
- You ask every customer for honest feedback the same way and reply to reviews.
Three checks specific to technology & saas
- Your homepage explains the problem you solve for a specific user in one sentence.
- Demo requests get a relevant, scheduled response—not a generic sequence.
- Security, privacy and uptime claims are accurate and documented.
What to fix first
- Mostly “no” on the first two: start with brand clarity. Build a use-case-first positioning framework.
- “No” on enquiries and follow-up: fix the customer journey. Capture the problem, environment and evaluation stage.
- “No” on feedback and trust: start with information accuracy and a response process. Create honest demonstrations and attributed work narratives.
Take the interactive version to get a score out of 100 and your weakest area. The score is calculated in your browser. A follow-up enquiry is separate and is sent only if you choose to submit it.
Next step
Want this checked for your saas product?
Marketing that understands—and demonstrates—how your product actually works. Start with diagnose the problem from ₹35,000, or take the free two-minute brand check.